Visit Anchorage: Seasonal Campaigns

The Brief: No matter the time of year, there’s plenty to do in Anchorage. Visit Anchorage wanted seasonal social media campaigns that showcased the city’s highlights, encouraging visitors to think of it as the perfect year-round destination.

My Role: Collaborate with Art Directors to brainstorm campaign concepts, as well as write voice and tone guidelines and social copy for paid and organic channels.

Spring/Summer 2024: You’re So Golden

There’s something nostalgic about summer in Anchorage. As the snow melts and daylight stretches into the evening hours, the city comes alive with possibility. Longer days mean more time to create memories that will have visitors eager to return year after year, excited to experience that feeling again.

Fall 2023: Unbelievable Off-Season

Even though fall is the “off-season” in Anchorage, it’s debatably the best time to visit. With milder weather and a bounty of seasonal food and beverage, it’s the perfect escape for those looking to beat the crowds and experience all the region has to offer.

Creative Director: Elissa Kevrekian; Art Directors/Designers: Sarah Champeau, Sam Morales