Travel Oregon: Try Something Oregon

The Brief: You’ll never know Oregon unless you try Oregon. Travel Oregon wanted a campaign that put the spotlight on all the unique people, places, and activities that make the state so special, encouraging residents and visitors to get out there and experience it for themselves.

My Role: Craft scripts and post copy for a short-form video series across TikTok and Meta, offering a perspective only Travel Oregon can deliver.

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Travel Oregon with Travel Oregon

The Brief: Exploring Oregon can be overwhelming for travelers. Travel Oregon wanted to adapt their existing “Travel Oregon with Travel Oregon” campaign concept into a social-first approach, using their puppet sidekicks and local guides to engage potential travelers and inspire them to book their next adventure.

My Role: Write engaging, seasonal paid and organic social copy to drive traffic to the Travel Oregon website and deepen visitors’ appreciation of the state’s diverse offerings.

Art Director: Sarah Champeau; Producer: Reid Fuhr; Video Editor: Ashley Padilla