VISIT LOS CABOS
Wellness Champions Campaign
Los Cabos is known for its blend of wellness, luxury, and sustainability. The Los Cabos Tourism Board wanted a 360 campaign that would encourage travelers to visit Los Cabos and go beyond the resorts to experience the true meaning of wellness.
My Role: Crafted campaign taglines, video scripts, and ad copy that positioned Los Cabos as a world-class travel destination and highlighted their wellness offerings.
Awards:
1. Platinum, Marketing/Promotion Campaign, 2023 MarCom Awards
2. Silver, Overall Campaign, 2023 Travel Weekly Magellan Awards
3. Silver, Integrated Marketing Campaign, 2023 MUSE Awards
Brand Ambassador Launch
In the final phase of this campaign, Los Cabos introduced Diana Flores, quarterback and captain of the Mexican national flag football team, as their inaugural brand ambassador. As a proud Mexican native and elite athlete, Diana embodied the strength, balance, and authenticity at the campaign's core.
My Role: Created voice and tone guidelines, ad copy, and scripts for the partnership launch that came to life across digital, print, and OOH.
Creative Director: Avery Robinson
Art Director: Sam Morales
Designers: Chris Hicks, Terrence Wimberly
Lead Producer: Kate Adolphson
Photographer: Blake Bronstad
Videograpers: Grant Lemons, Ian Langenhuysen