Skechers Basketball

The Brief: If there’s one thing Skechers is known for, it’s comfort—so getting in the basketball shoe game was an obvious next step. The brand wanted to launch Skechers Basketball on social with engaging content that created brand noise, built their credibility, and leveraged their athletes.

My Role: Developed voice and tone guidelines, social copy, and video scripts to give the brand the “cool factor” they needed to attract new, younger customers.

Joel Embiid: Let ‘Em Talk

Talk is cheap, but our game isn’t. Just like Joel Embiid, Skechers Basketball welcomes the noise.

🏆 Silver, General Branding, 2025 Telly Awards

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SKX Nexus™ Launch

A new low-top shoe made for quick cuts on the court. The SKX Nexus™ is engineered for explosive speed, so they’ll never see you coming.

Mean Tweets

You know what they say: if you can’t beat ‘em, roast ‘em. We flipped the script on Skechers’ loudest haters by clapping back (lightly) at their criticism.

Creative Directors: Colin Ofloy and Avery Robinson; Art Director: Sam Morales; Designer: Chris Hicks