SKECHERS BASKETBALL
Social Media Launch
If there’s one thing Skechers is known for, it’s comfort—so getting in the basketball shoe game was an obvious next step. The brand wanted to launch Skechers Basketball on social with engaging content that created brand noise, built their credibility, and leveraged their athletes.
Click to view videos
My Role: Developed voice and tone guidelines, social copy, and video scripts to give the brand the “cool factor” they needed to attract new, younger customers.
Awards:
1. Silver, General Branding, Joel Embiid x Skechers Basketball, 2025 Telly Awards
Mean Tweets
You know what they say: if you can’t beat ‘em, roast ‘em. To launch Skechers Basketball’s social media presence, we flipped the script on their loudest haters by clapping back (lightly) at their criticism.
SKX Nexus™ Product Launch Copy
Skechers Basketball’s first drop after launching on social? The SKX Nexus™, a low-top shoe made for quick cuts on the court. It’s engineered for explosive speed, so they’ll never see you coming.
Creative Directors: Colin Ofloy and Avery Robinson
Art Director: Sam Morales
Designer: Chris Hicks