Visit Los Cabos: Wellness Champions Campaign

The Brief: Los Cabos is known for its blend of wellness, luxury, and sustainability. The Los Cabos Tourism Board wanted a campaign that would encourage travelers to visit Los Cabos and go beyond the resorts to experience the true meaning of wellness.

My Role: Craft campaign taglines, video scripts, and ad copy that positioned Los Cabos as a world-class travel destination and highlighted their holistic wellness offerings.

Awards:

🏆 Platinum, Marketing/Promotion Campaign, 2023 MarCom Awards

🏆 Silver, Overall Campaign, 2023 Travel Weekly Magellan Awards

Brand Ambassador Launch

In the final phase of this campaign, Los Cabos introduced Diana Flores, quarterback and captain of the Mexican national flag football team, as their inaugural brand ambassador. As a proud Mexican native and elite athlete, Diana embodied the strength, balance, and authenticity at the campaign's core.

I created voice and tone guidelines and ad copy for the partnership launch that came to life across digital, print, and OOH.

Creative Director: Avery Robinson; Art Director: Sam Morales; Designers: Chris Hicks, Terrence Wimberly; Lead Producer: Kate Adolphson; Photographer: Blake Bronstad; Videograpers: Grant Lemons, Ian Langenhuysen